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This paper illustrates how using a cognitive-based approach yields insights with more depth and context around them. Therefore, giving organizations a better understanding of how a consumer navigates through the purchase process so they can make more effective business decisions. Specifically, this paper highlights the key inputs and factors that shape consumer behaviors, and the ways in which cognitive theories tell us more about consumers’ conscious and subconscious thoughts and perceptions.

 Key Learnings:

  • Find out the value of a cognitive-based reseach model
  • Discover how consumers really navigate the purchase process
  • See how ThoughtPath allows researchers to ask better questions, and yield better insights

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