Fueling innovation with modern market research

As many as 90% of new products fail each year, and 75% of new consumer packaged goods and retail products fail to generate sales of even $7.5 million (far short of the benchmark of a successful launch, $50 million). How can organizations incorporate consumer insights into their innovation in order to ensure a spot in the 10% that succeed? 
Readers will learn:
  • How to take advantage of the data you already have in order to create what your consumers want and need
  • How to balance quantitative research, qualitative research, and user-generated content 
  • Examples of companies leveraging market research to successfully innovate 
  • Examples where companies failed innovating due to a reliance on big data and assumption 



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