Short answer: no. Consumers are passionate about brands having a physical presence, and Millennials and Gen Z feel particularly strongly about the importance of stores. We wanted to know more - what brings consumers to stores in the first place, what makes them likely to return, and what factors contribute to a positive or negative experience? We surveyed over 800 consumers and had hour-long conversations with 80 of them in order to understand what the future looks like for retail stores.
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