Are retail stores going extinct?

Short answer: no. Consumers are passionate about brands having a physical presence, and Millennials and Gen Z feel particularly strongly about the importance of stores. We wanted to know more - what brings consumers to stores in the first place, what makes them likely to return, and what factors contribute to a positive or negative experience? We surveyed over 800 consumers and had hour-long conversations with 80 of them in order to understand what the future looks like for retail stores.

Download the report to learn: 

  • Why retail stores are important to shoppers
  • What brands can do to enhance the in-store experience 
  • Generational differences when it comes to the value of in-store shopping



Download the report