How Hybrid Research Drives Penske Forward 

Quantitative and qualitative in the same study? Yes! It’s no longer necessary to do one before the other. Today, you can do both at the same time, saving time and money without sacrificing quality – even improving it in some cases!

In this webinar, attendees will discover how Penske, a $6 billion global transportation services provider, blended both methodologies into one study by partnering with Qualtrics and iModerate.

Angela Lancaster of Penske, Adam Rossow of iModerate and Sterling Jackson of Qualtrics will share the approach, benefits, and surprising results - made possible by hybrid market research that allows for in-depth customer conversations at scale.

Key Takeaways

  • Learn how to seamlessly add in-depth qualitative conversations to quantitative surveys using live or longitudinal text-based solutions
  • Discover how a hybrid qual/quant approach helped Penske achieve actionable insights and drive success



Watch the webinar