Brand Wars:
Trader Joes vs. Whole Foods 


The food marketplace is undergoing a period of rapid change that shows no sign of slowing down. We asked consumers about their perceptions of and experiences at two leading specialty grocers, Trader Joe's and Whole Foods, to dig a bit deeper into consumers' hearts and carts. 

Who shops where? What makes each store "worth it" from a consumer's perspective? What will 365 by Whole Foods Market, launching in 2016, need to do to differentiate and thrive? Download the report to find out.

You'll get a report + infographic from which you'll learn: 
  • Key benefits of Trader Joe's and Whole Foods
  • Opportunities for 365 by Whole Foods Market 
  • A new way to leverage consumer feedback for competitive analysis 
  • The difference between a Trader Joe's hipster and a Whole Foods hipster

Download the report